Customer Capitalism PDF
by Sandra Vandermerwe : Customer Capitalism
ISBN : #1861563078 | Date : 2001-10-08
PDF-d4564 | Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the aut… Customer Capitalism
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[Pub.38CYz] Customer Capitalism PDF | by Sandra Vandermerwe
Customer Capitalism by by Sandra Vandermerwe
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